it is reported that pierre-yves roussel, chief executive of LVHM's fashion division traveled to london every other week for nearly a year to persuade phoebe philo to come on board to celine. after they agreed to build her a design studio in london she signed on. they then destroyed all the inventory in stores before her first collection, closed all but one store in the u.s. and cut ties to exclusive retailers such as bloomingdale's & net-a-porter. now i know why i can't find my coveted celine sunglasses!!