the website fashion stake is the brainchild of harvard business school student vivian went. "fashion's dirtly little secret is that no one really has a lot of money - even people who are well-known and household names" she told wwd. with the new site, launching this fall, she aims to give young labels a shot at funding from the masses. anyone can invest just $50 in a label they like. by buying the $50 stake in a company, "supporters" will be given credits to put toward clothing purchases, as well as special offers like exclusive previews, showroom visits & fashion show invitations.