Football fans express their passion in unusual ways. Check out what this Tucson owner and his friends do to support their team in this Innocean created commercial entitled "D-Gate"
A wife walks out into her front yard and discovers that part of her white picket fence is missing -- again. She immediately knows the culprit and gives her husband, who is a huge Arizona Cardinals fan, a call. He"s standing in front of his 2016 Hyundai Tuscon when he answers the call from his wife. At first, he tries to play dumb saying "whaaat?" Then his friends, who are also decked out in Cardinals gear and wearing a large white letter "D" and holding the missing piece of fence, play dumb too.
The wife knows better pushing her husband for answers. He finally breaks down and tells her he had to take it because it got them up on the jumbotron last week. His wife concedes. He just better bring the fence back. NFL fans express their love for the game in unusual ways. Because football.
Credits:
Advertising Agency: Innocean
Spot: “D-Gate”
Client: Hyundai – NFL
SVP, Executive Creative Director: Greg Braun
VP, Group Creative Director: Barney Goldberg
Associate Creative Director, Art: Jose Eslinger
Associate Creative Director, Copy: Carissa Levine
VP, Group Account Director: Nicole Timerson
Account Director: Bryan DiBiagio
Account Executive: Alison O"Neil
Director of Product Information: Brian Bittker
Product Information Specialist: Lawrence Chow
Senior VP, Planning and Research: Frank Striefler
VP, Planning Director: Kathleen Kindle
VP, Director of Integrated Production: Carol Lombard
EP/ Content Production: Nicolette Spencer
VP, Media Planning: Ben Gogley
Media Director: James Zayti
Business Affairs Director: Ann Davis
Business Affairs Manager: Lisa Nichols
Broadcast Traffic Supervisor: Theressa Artaserse
Broadcast Traffic Manager: Rick Acosta
Project Management Supervisor: Darin Schnitzer
VIA «Cardinal Fans Take Extreme Measures in New Hyundai Tucson "D-Gate" Commercial» by Jane Storm