A new ad campaign by DDB's Toronto office that shows Canadians they can achieve premium décor results at an affordable price with CIL Premium Paint + Primer. To leverage the small, in small budget, DDB created a real looking miniature room and gave it a makeover with CIL Premium and applied with mini rollers and brushes, plus a few mini design accents like new pillows and lamps.
Creative Credits:
Agency: DDB, Toronto, Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Creative Director: David Ross
Strategic Planning: Brandon Smith
Art Director: Liam Johnstone
Senior Copywriter: Frank Macera
Group Account Director: Amy Mateer
Account Supervisor: Kristine Lafreniere
Account Executive: Kate-Lynn Merkowsky
Senior Producer: Lorrie Zwer
Producer: Ella Gruber
Production Company: Suneeva
Director: Lewis
DOP: Stuart Campbell
Post-Production Company: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Craig Jay
Finishing: Fort York
Online Artist: Ernie Mordak
Online Assistant: Jason Pererira
Audio House: Boombox Sound
Colour/Transfer: The Vanity
Colourist: Andrew Exworth
Media Agency: PHD Media
Digital Media Planner: Marianne Desfossés
VIA «CIL Demonstrates How A Little Paint Can Make A Big Difference In New Ad Via DDB Toronto» by Jane Storm