To find out what guys are ready to go through to get to their favorite beer, we threw them a surprise where they least expected it - in a fashion store.
While girls were trying out dresses, the guys received a tablet which told them what to do.
The rules were clear, keep your girlfriend in the store for an hour and win a van full of Beck"s beer. Once the countdown started, the guys went from observers to fashionistas in a heartbeat. Looks like guys do like shopping, when it comes to their favorite beer.
Credits:
Advertising agency: Drap Zagreb
Creative director: Davor Runje
Creative lead: Ivan Šarić
Art director: Ana Petak
Account director: Vladimir Karmelić
Account assistant: Stipe Bačić
Copywriter: Aleksa Tatalović
Community manager: Katarina Exle
Production: RED STUDIO
VIA «Croatian Men Endure Shopping With They're Ladies For Free Beer in the BECK'SPERIMENT» by Jane Storm