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Croatian Men Endure Shopping With They"re Ladies For Free Beer in the BECK"SPERIMENT


To find out what guys are ready to go through to get to their favorite beer, we threw them a surprise where they least expected it - in a fashion store.

While girls were trying out dresses, the guys received a tablet which told them what to do.
The rules were clear, keep your girlfriend in the store for an hour and win a van full of Beck"s beer. Once the countdown started, the guys went from observers to fashionistas in a heartbeat. Looks like guys do like shopping, when it comes to their favorite beer.

Credits:
Advertising agency: Drap Zagreb
Creative director: Davor Runje
Creative lead: Ivan Šarić
Art director: Ana Petak
Account director: Vladimir Karmelić
Account assistant: Stipe Bačić
Copywriter: Aleksa Tatalović
Community manager: Katarina Exle
Production: RED STUDIO

VIA «Croatian Men Endure Shopping With They're Ladies For Free Beer in the BECK'SPERIMENT» by Jane Storm

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