To attract new business accounts, FirstBank appeals to Gen X business owner/managers with a swipe at the slacker generation after. It’s not exactly a good reason to open a FirstBank account, but as the V.O. states, “No matter the reason, switching to FirstBank can help your business grow.”
Creative Credits:
Advertising Agency: TDA_Boulder, Boulder, U.S.A.
Agency website: http://tdaboulder.com
Advert title(s): Nepotism pays off.
Headline and copy text (in English): Boss: “Great news! We broke our all time sales record, and it’s all thanks to my nephew, Schuyler.” Nephew (taking selfie): “Bro, it’s Skye.” Boss: “After my brother made me hire Skye, I switched us to FirstBank, to make up for (indicates nephew) him. Now business is better than ever.” V.O.: “No matter the reason, switching to FirstBank can help your business grow.”
Creative Director: Jeremy Seibold
Art Director: Barrett Brynestad
Copywriter: Tim Kelly
Additional credits:
Executive Creative Director: Jonathan Schoenberg
Account Dir.: Danielle Borden
Agency Producer: Susan Fisher
Production Co.: MJZ
Director: Mike Maguire
D.P.: Neil Shapiro
Exec Producers: David Zander, Kate Leahy
Line Producer: Tracy Broaddus
Editorial/Post: Cosmo Street Editorial
Editor: Katz
Asst. Editor: Jason Overbeck
Producer: Gigi May
Color Correct: Company 3
Telecine Operator: Mike Pethel
Mix/Sound Design: Lime Studios
Engineer: Dave Wagg
VIA «FirstBank Appeals to Gen X Business Owners In Latest Ad via TDA_Boulder » by Jane Storm