New work from Hype for a new app powered by the Italian bank Banca Sella. The project is called “Switch to Yourself”, the core is an interactive experience to live on dual screen mode.
Hype is a new app that simplifies the use of money, enabling you to do what you love most. Switch to Yourself: synchronize your phone to the site to try the app through a dual screen film and become the protagonist. www.hype.it
Credits:
ADVERTISED BRAND: Hype
ADVERT TITLE: Switch to Yourself
HEADLINE: Switch to Yourself
ADVERTISING AGENCY: Dnsee/Hagakure, Milan, Italy
CREATIVE DIRECTOR: Domenico Manno
STRATEGIC PLANNER: Francesco Russo
ART DIRECTOR: Hana Kovacevic
COPYWRITER: Graziano Nani
UX/UI DESIGNER: Fabio Murru
CLIENT DIRECTOR: Daniele Busi
PRODUCTION MANAGER: Fabrizio Giovati
ACCOUNT MANAGER: Alessandra Pancani
PROJECT MANAGER: Davide Felisari
FRONT END TEAM: Giovanni Villa, Samantha Spagnuolo, Valentino Tombesi
PRODUCTION: Black Mamba
DIRECTOR: Mauro Vecchi
DOP: Mauro Chiarello
MUSIC: Ted Zed
VIA «Hype Italy - Switch to Yourself» by Jane Storm