Hispanic advertising agency, Grupo Gallegos, one of AdAge"s "Agencies to Watch 2015,” has just launched “Me Gusta Con Leche,” a new campaign for California Milk Processor Board (CMPB), creator of got milk? and toma leche, which highlights all the foods—other than sweets—that pair so well with milk. Me Gusta Con Leche means “I like it with milk.”
The campaign features a 360 degree approach including, TV, digital, social, experiential, and sponsorships of food related events.
TV and print executions for “Me Gusta Con Leche” show the bountiful treats—both savory and sweet— that can be enjoyed with milk in a beautiful kaleidoscope like display.
Red carpet guru, Yarel Ramos and Youtube celebrity, Eddie G take to the streets to surprise foodies everywhere with milk as the best beverage to pair with their dishes in an eight episode Internet series.
Creative Credits:
Agency: Grupo Gallegos
CEO & President: John Gallegos
Executive Creative Director: Sebastian Garin
Art Director: Jose Netto
Copywriter: Cameron Murray
Head of Production: Carlos Barciela
Agency Executive Producers: Liliana Ramirez
Chief Marketing Officer: Jennifer Mull
Account Supervisor: Audrey Vidal
Chief Strategy & Engagement Officer: Andrew Delbridge
Sr. Planner: Carlos Arias
Production Company: Nunchaku
Director: Clara Aranovich
Director of Photography: Mateo Londono
President: Leda Nasio
VP/Executive Producer: Leda Nasio
Line Producer: Veronica Novelo
Sales Representative: Isabel Echeverry
Editorial House: Nunchaku
Editor: Clara Aranovich
Producer: Florencia Landgrebe
Online & Color: CO3
VFX Artist: John Bashyam
Music: Personal Music/Alexis Estiz
Sound Design & Mix: Luna Audio
Sound Engineer: Daniel Willy
VIA « “Me Gusta Con Leche” New Ads for California Milk Processor Board, Creator of Got Milk? and Toma Leche» by Jane Storm