’Tis the season to make someone’s dream come true. And that’s just what this sweet little girl & her brother are doing in this three minute web film ad for Macy"s. The "Wish Writer" was created by JWT, New York and in sharp contrast to what Paypal and it"s ad agency Crispin Porter + Bogusky did to almost destroy the Christmas spirit for children in the UK with the "No Presents" Advert (see the spot below) the Wish Writer is full of the holiday spirit.
Macy"s Wish Writer Credits:
Advertising Agency: JWT, New York, USA
Executive Creative Directors: Jon Zast, Andy Carrigan
Creative Directors: Karl Ackermann, Dominic Al-Samarraie, Matt Zavala
Senior Art Director: Jordan Young
Senior Copywriters: Carl Mallia, Justin Pedone
Chief Creative Officers: Matt Eastwood, Adam Kerj
Planning: Barry Walker, Robin Bardolia
Global President, Retail: Claire Capeci
Account Management: Angela Rebong Brown, Jenai Domingo
Head of Integrated Production: Lisa Setten
Head of Digital Production: Jennifer Usdan McBride
Executive Producer: Mary Ellen Verrusio
Senior Producers: Chad Utsch, Erika Dutton
Executive Producers: Julie Renwick, Lauren Eberhardt
Director of Music: Paul Greco
Music: “Believe,” composed and arranged by Dan Zank
Project Manager: Savannah Enright
VIA «The Macy's Christmas Wish Writer» by Jane Storm