A fun new music video created by 72andSunny for the anti-smoking Truth campaign. The video, “Left Swipe Dat,” is a social attack on tobacco. Research has shown that people are more likely to “left swipe” you if you’re smoking in your profile picture. To fight a social issue with social content, 72andSunny and truth wrote the song “Left Swipe Dat” along with a music video featuring multiple YouTube and Vine influencers. Through this initiative, 72andSunny is helping Truth be social, as well as socially relevant, by creating content that resonates with young social media users. The video features artists Becky G and Fifth Harmony and YouTube stars King Bach, Grace Helbig, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.
Creative Credits:
CLIENT: Legacy
CMO: Eric Asche
VP, Marketing: Nicole Dorrler
Marketing Director: Mary Dominguez
Marketing Brand Manager: Jasmin Malone
AD AGENCY: 72andSunny
CCO, Partner: Glenn Cole
GCD: Mick DiMaria
GCD: Justin Hooper
Writer: Rebecca Ullman
Designer: Sarah Herron
BRAND
Group Brand Director: Judson Whigham
Brand Director: Kristine Soto
Brand Manager: Everette Cooke
Brand Coordinator: Chelsea Gilroy
PRODUCTION
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Senior Film Producer: Marisa Wasser
Film Producer: Esther Perls
PRODUCTION CO.: DNA
Director: Director X
Partner: David Naylor
Executive Producer: Missy Galanida
Producer: Clark Jackson
DP: Omer Ganai
Casting: David Kang
Art Department: David Courtemarche
EDITORIAL: Arcade Edit
E.P. Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Kirsten Thon-Webb
Editor: Nick Rondeau
Editor: Dean Miyahira
Assistant: Ryan Andrus
POST: Timber
Creative Directors: Kevin Lau & Jonah Hall
Executive Producer: Chris Webb
Managing Partner: Damian Stevens
Producer: Lauren Loftus
Digital Effects Supervisor: Nick Hiegel
Flame Artist: Miles Kinghorn, Lisa Tomei
Nuke: Josh Bolin, Krystal Chinn, Nick Hiegel
Roto/Tracking: Dylan Holden
TELECINE: The Mill
Executive Producer: Thatcher Peterson
Colorist: Gregory Reese
AUDIO MIX: Lime Studios
Executive Producer: Jessica Locke
Mixer: Dave Wagg
Assistant Mixer: Adam Primack
MUSIC:
Composer: Adam Schlesinger
MUSIC AND TALENT SUPERVISION: JASH
Executive Producer: Doug DeLuca
Executive Producer: Daniel Kellison
Executive Producer: Mickey Meyer
Executive Producer: Ty Braswell
Producer: Nick Veneroso
Producer: Celeste Hughey
VIA «truth - LEFT SWIPE DAT Official Music Video» by Jane Storm