Agencies have been doing “spec creative” in pitches since the Madmen era. But what happens when you ask people in other industries for spec work? Zulu decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them.
The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. Zulu is one of the few agencies that steadfastly refuses to do free “spec” work for potential clients.
Creative Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Guilherme Bermejo
Writer: Nick Doerr
Agency Producer: Tara Handley
Production House: Zulubot
Director: Zak Mroueh
Production House Producer: Tara Handley/Daniel Kaplan
Director of Photography: Albert Huh
Casting Director: Shasta Lutz
Video Post Facility / Editing Company: Zulubot
Editor: Mike Headford
Colourist/Transfer: Roslyn Di Sisto /Smith
Audio Post Facility/Music House: Zulubot
Producer: Tara Handley
Engineer: Stephen Stepanic
VIA «Toronto Ad Agency Zulu Ignites Debate About Spec Creative With This Humorous Web Film»
VIA «Toronto Ad Agency Zulu Ignites Debate About Spec Creative With This Humorous Web Film»