Alia and Jamil Juma—in one word: impressive!
Alia is a former model and graduate in Bio-systems Engineering from McGill University, who was also an assistant designer for several design houses.
Jamil worked as an investment strategist before entering the fashion industry.
In 2003, the brother and sister duo set out as co-designers and founded the contemporary clothing label Juma.
Based in Toronto, Canada, this sibling team throws a fresh twist on knitwear and jersey basics with a sporty touch that is inspired by their creative environment.Living in a predominantly Jewish neighborhood, Alia and Jamil have reinterpreted for this season the traditional Hasidic look into a fresh, appealing shtick for urban men.
This winter, if you are planning to get dressed up, then get farpitzs with Juma!
Photos & Slideshow Copyright Juma.