“COLOR is inspiring. But I do not let it define ME or where I come from.” Imcha Imchen
Imcha Imchen is a native of Nagaland, a hill state in northeastern India that borders Assam, Manipur, and Burma. He grew up in the tiny town of Medziphema.
Imcha graduated in Environmental Science from St. Joseph’s College of Arts and Science in Bangalore. He is also a graduate of the National Institute of Design in Ahmedabad, India, where he studied Design and Merchandising.
Now, combining his two degrees, Imcha is contending for the environment with his latest collection in a campaign called “Do You Know When the River Has Run Dry.” The title was taken from the debut album of Naga singer/songwriter and dear friend, Senti Toy.
The campaign was shot in the Dzukou Valley, in an effort to preserve and conserve the nature and wildlife of Nagaland and implement sustainable tourism. Nagaland abounds in flora and fauna with tropical evergreen forests.
Photo of Ben Jamir by Rokovor Vihienuo Copyright Imcha Imchen.