“Sport Your Seersucker” by Haspel

CELEBRATE A CENTURY OF AMERICAN STYLE BY SHOWING OFF HOW YOU “SPORT YOUR SEERSUCKER”

Enter Your Unique Seersucker Look for a Chance to Win a Trip for Two to New Orleans

Macy’s Men’s Fashion Director and MR Magazine Editor-in-Chief

Among Contest Judges

How do you sport your seersucker? Haspel, the iconic American menswear brand best known for creating the seersucker suit, is casting a search for the most unique ways people fashion the signature style as part of its “Sport Your Seersucker” contest. The grand prize winner will receive a trip for two to New Orleans, the city where Haspel was founded and the seersucker suit was born.

From now until August 15, 2016, consumers can visit Haspel to submit their individual seersucker looks. Entries will be judged on creativity and originality. The judges include Laurie Haspel Aronson, President, Haspel; Jeffrey Ammeen, Creative Director, Haspel; Durand Guion, Vice President, Men's Fashion Director, Macy's; Karen Alberg Grossman, Editor-in-Chief, MR Magazine and Steven Sicular, Managing Partner-Creative, Graj & Gustavsen. For additional information on how to enter and official rules visit Haspel.

“As part of seersucker’s resurgence this season, we are seeing it worn in more modern ways - paired with jeans, shorts, T-shirts, tuxedo shirts and even motorcycle jackets,” said Jeffrey Ammeen, Haspel’s creative director. “Haspel is challenging people across the nation to tap into their inner trendsetters and submit their most creative, individual seersucker looks.”

Finalists will be featured on the Haspel web site beginning June 15 and the grand prize winner will chosen by the panel of judges. The grand prize includes coach airfare for two from anywhere in the United States, transportation to and from the airport, a three-night hotel stay, dinner for two each night in some of New Orleans’ finest restaurants, breakfast each day and a tour of the French Quarter.

Haspel History

Founded in New Orleans in 1909, Haspel operated as a small manufacturer of men’s workwear – until a lightweight Indian fabric known as seersucker forever changed what was in store. Joseph Haspel’s suit solution for Louisiana’s blazing summer heat became the brand’s signature item, propelling Haspel’s popularity beyond its southern roots, while making an indelible mark on American menswear.

In the following decades, Haspel continued to expand its offerings, attracting new enthusiasts with its bold colors and classic sensibilities. It also pushed the envelope of innovation with new fabrics and materials. The tradition continues today.

With its 2016 collections, Haspel has sought to capture and reinterpret its heritage as a family-owned brand whose patriarch famously never wore socks and publicized “wash-and-wear” fabric by swimming suit-clad in the Atlantic Ocean. The clothes reflect polish without pretention, anchored by an iconic style that’s never been out of fashion.