A photograph is shaped more by the person behind the camera than by what"s in front of it. To prove this Canon Australia invited six photographers to a portrait session with a twist. ‘Decoy’ is one of six experiments from The Lab, designed to shift creative thinking behind the lens.
Credits:
Creative Agency: Leo Burnett
Senior Business Director: Laura Dowling
Producer: Adrian Jung
Executive Creative Director: Vince Lagana, Grant MacAloon
Creative Director: Kieran Ots
Copywriter: Bjoern Ingenleuf
Business Manager: Laura Cervin
Art Director: Stuart Tobin
Group Business Director: Jonny Bucknall
Production Company: The Pool Collective
Prducer: Petrea Lambert, Emma de Teliga, Melissa Scurry
Director: Chris Ireland
Executive Producer: Cameron Gra
Photographers who participated in this experiment: Chris Meredith, Jin Lim, Lyndal Irons, Kate Disher-Quill, Franky Tsang & Tristan Stefan Edouard.
VIA «Canon Australia Presents: The Lab Decot - A portrait session with a twist» by Jane Storm