Beiersdorf’s leading lip care brand brand, Labello, has appointed ad agency Stack to handle its global digital account. The agency was briefed with delivering a socially-activated digital campaign to support worldwide TV activity for Labello’s new lip butter range and its new proposition: "too good not to share.”
The campaign comprises of a series of films that show how friends can demonstrate that they care for each other by sharing the feel-good factor of applying Labello lip butter.
To amplify this activity, people are also encouraged to upload images of Labello being applied between friends and share them across social media channels – particularly Facebook and Instagram – with the hashtag #gimmelipbutter in order to win prizes.
The campaign launches this week across 13 countries and will run throughout 2015 and 2016. Iain Hunter, ECD at Stack, said: “Labello has bold ambitions and we are confident that this innovative and fun campaign will help them achieve their goals.”
VIA «#GimmeLipButter by Labello - "Too Good Not To Share" » by Jane Storm