This YouTube video that claims Facebook is "stealing billions of views" is going insanely viral.
A YouTube video that accuses Facebook of "stealing billions of views" is going viral and receiving a ton of support from content creators and prominent tech executives.
The video, created by the Munich-based YouTube channel and design studio Kurzgesagt, was released on Monday, shortly after Facebook announced it was generating 8 billion video views each day. Kurzgesagt"s video has gotten more than 1.1 million YouTube views in that time.
Here are the main accusations of the fast-paced, five-minute animated video:
In the first quarter of 2015, 725 of the 1,000 most viewed videos on Facebook were "stolen" from the original content creators and re-uploaded to Facebook"s native video player. Kurzgesagt said this amounted to 17 billion stolen views in the period.
The video says freebooting, or the stealing of videos, is happening more and more often. It"s bad for content creators as they receive next to no exposure or revenue for their videos — "only the thief and Facebook profit."
Facebook "rig[s]" its algorithm so the videos uploaded to its player are preferred to YouTube links. In other words, you"re more likely to see a Facebook video in your News Feed than a YouTube video.
Kurzgesagt says Facebook "cheats" because a video "view" on Facebook counts after three seconds of a video is played, even if the video is autoplaying and on mute as a user scrolls through his or her News Feed. (YouTube doesn"t disclose its view metrics. With video ads, it counts a video view as when a user engages with the content, or if a user has watched 30 seconds or more, or if someone has watched to the end of a shorter video. The internet advertising industry"s standard for a viewable video ad impression is that at least 50% of the video is in view for two consecutive seconds or more — so Facebook is actually ahead of the industry, by one second at least.)
Read the original story via: Lara O"Reilly @ Business Insider/Advertising
VIA «Design Studio Kurzgesagt Creates An Animated Video Explaining How Facebook is Stealing Billions of Views» by Jane Storm