Presenting the new Sainsbury’s Christmas Advert. Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. Can she pull it all back to save the day?
This year, Sainsbury worked in partnership with HarperCollins Children"s Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog. We hope that families will come together this Christmas to enjoy this very special story.
The ad is narrated by Emma Thompson.
Mark Given, director of planning and propositions at Sainsbury"s, said: "This year, we"re proud to be working with renowned children"s author Judith Kerr to create a magical new Mog story to be enjoyed by parents and children and to support the important cause of helping Save the Children to improve child literacy in the UK."
Below, Watch a behind-the-scenes film showing how the story of Mog’s Christmas Calamity came to life, all the way from sketch to screen.
Creative Credits:
Advertising Agency: AMV BBDO
Production: Outsider
Post Production: Framestore
Sound Design: Factory
Agency Producer: Nikki Holbrow, Rebecca Scharf
Executive Creative Director: Alex Grieve, Adrian Rossi
Creative Director: Tony Strong, Michael Durban
Art Director: Adrian Rossi
Copywriter: Alex Grieve
Director: James Rouse
Producer: Benji Howell
Editor: Bill Smedley
Music: Rachel Portman
VIA «Sainsbury’s Official Christmas Advert 2015 – Mog’s Christmas Calamity» by Jane Storm