To celebrate News UK’s The Sunday Times’ inaugural Film & Screen Season, creative agency Grey London, part of WPP’s Team News has created an eye-catching series of posters to bring readers the insider’s guide to film – quite literally.
The beautifully minimalist posters – which will run in-paper and online – imagine scenes from some of the world’s most-iconic films through the eyes of their protagonists: A spider’s-eye view of New York City, a robotic snapshot of Tatooine, Raoul Duke’s dusty, aviator-clad road to Las Vegas, and the wide-eyed wonder of the Minions
The series will be concluded with a one-off execution to coincide with the paper’s Oscars special, which depicts big screen icons concealed, in the style of Russian Dolls, within a golden Academy Award.
February sees The Sunday Times, together with The Times, bring readers a whole month dedicated to their exclusive film and screen season through editorial content, Membership offers and exclusives. This insider’s guide to film flips the way we look at the medium and analyses not just what is on the screen, but what lies behind it – enabling readers to ‘see it all from the inside’.
Creative Credits:
Project name: The Sunday Times Film and Screen Season
Advertising Agency: Grey, London
Client: Nick Stringer – Chief Creative Officer, News UK.
Jodie Jenkins – Head of Marketing, The Times & The Sunday Times
Claudia Collins –Marketing Manager, The Times & The Sunday Times
Deputy Executive Creative Director: Dave Monk
Creatives: "Eyes" - Ben Buswell (Copywriter) & Andrew Singleton (Art Director);
‘Heads’ – Peter Giblin (Copywriter) & Alex Dunning (Art Director)
Account team: Eleni Sarla – Managing Partner
Tim Rogowski – Account Director
Michelle Neads – Account Director
Creative producer: Martin McGinn
Planners: Chris Whitson, Mike Lean
Illustrator: Tracie Ching
Designer: Greyworks
VIA «"See It All From The Inside" - Grey London Celebrates The Sunday Times Film & Screen Season» by Jane Storm