The NBA has just launched the fourth spot in its ongoing “Lessons in Storytelling” Playoffs ad campaign. "The Greatest Endings" is directed by RSA"s Kathryn Bigelow, and features award-winning artist Common, created by NYC-based advertising agency Translation.
The NBA will premiere its new ad “The Greatest Endings,” paying tribute to extraordinary, awe-inspiring Finals moments in league history. The nostalgic spot features archival imagery from more than a dozen extraordinary Finals moments as Oscar winner, musician, and actor Common narrates the league’s legacy of unforgettable games. Directed by Academy Award-winning director Kathryn Bigelow, the spot is the fourth installment of the league’s “Lessons in Storytelling” campaign.
Creative Credits:
Brand/Client: NBA
Campaign Title: Lessons in Storytelling
Spot Title: Lessons in Storytelling: The Greatest Endings
First Air Date: May 20, 2015
Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Executive Creative Director: Betsy Decker
Creative Director, Copywriter: Ariel Abramovici
Creative Director, Art Direction: Bruno Acanfora
Head of Brand Strategy: Tim Flood
Strategist: Lindsey Neeld
Director of Content Production: Miriam Franklin
Content Producer: Kristen Cooler
Group Account Director: Tim Van Hoof
Account Executive: Chris Martin
Senior Project Manager: Matt DeSimone
Production Company: RSA Films
Director: Kathryn Bigelow
Director of Photography: Bradford Young
Executive Producer: Marjie Abrahms
Line Producer: Linda Masse
Editorial Company: Arcade Edit
Editor: Brad Waskewich
Assistant Editor: Mark Popham
Post Executive Producer: Sila Soyer
Post Producer: Fanny Cruz
VFX Company: Arcade Edit
VFX Artist: Tristian Wake
VFX Executive Producer: Sila Soyer
VFX Producer: Fanny Cruz
Audio Post: Heard City
Mixer: Phil Loeb
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Music: “In Pursuit of Immortality”
Company: APM
VIA «NBA Finals 2015 Commercial - Lessons in Storytelling: The Greatest Endings» by Jane Storm