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NBA Finals 2015 Commercial - Lessons in Storytelling: The Greatest Endings

The NBA has just launched the fourth spot in its ongoing “Lessons in Storytelling” Playoffs ad campaign. "The Greatest Endings" is directed by RSA"s Kathryn Bigelow, and features award-winning artist Common, created by NYC-based advertising agency Translation.

The NBA will premiere its new ad “The Greatest Endings,” paying tribute to extraordinary, awe-inspiring Finals moments in league history. The nostalgic spot features archival imagery from more than a dozen extraordinary Finals moments as Oscar winner, musician, and actor Common narrates the league’s legacy of unforgettable games. Directed by Academy Award-winning director Kathryn Bigelow, the spot is the fourth installment of the league’s “Lessons in Storytelling” campaign.

Creative Credits:
Brand/Client: NBA
Campaign Title: Lessons in Storytelling
Spot Title: Lessons in Storytelling: The Greatest Endings
First Air Date: May 20, 2015

Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Executive Creative Director: Betsy Decker
Creative Director, Copywriter: Ariel Abramovici
Creative Director, Art Direction: Bruno Acanfora
Head of Brand Strategy: Tim Flood
Strategist: Lindsey Neeld
Director of Content Production: Miriam Franklin
Content Producer: Kristen Cooler
Group Account Director: Tim Van Hoof
Account Executive: Chris Martin
Senior Project Manager: Matt DeSimone

Production Company: RSA Films
Director: Kathryn Bigelow
Director of Photography: Bradford Young
Executive Producer: Marjie Abrahms
Line Producer: Linda Masse

Editorial Company: Arcade Edit
Editor: Brad Waskewich
Assistant Editor: Mark Popham
Post Executive Producer: Sila Soyer
Post Producer: Fanny Cruz

VFX Company: Arcade Edit
VFX Artist: Tristian Wake
VFX Executive Producer: Sila Soyer
VFX Producer: Fanny Cruz

Audio Post: Heard City
Mixer: Phil Loeb
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn

Music: “In Pursuit of Immortality”
Company: APM

VIA «NBA Finals 2015 Commercial - Lessons in Storytelling: The Greatest Endings» by Jane Storm

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