The new John Lewis Christmas TV advert with The Man on The Moon. This is the story of a young girl called Lily. Looking at the moon through her family telescope one night, she is amazed at what she finds, a man on the moon.
Lily watches on as our man goes about his chores, all alone up there. She becomes determined to get something to the moon, to send him a message and show him that someone down here is thinking of him.
The competition between retailers over their Christmas adverts has been described as an “arms race”. This year John Lewis has taken the analogy a step further by setting its commercial in outer space.
The £1 million production was filmed mostly in Warner Brothers studios in Hertfordshire, and not on the moon. But John Lewis, which has gained a reputation for producing the most memorable Christmas adverts in recent years, has proved it has lost none of its ambition.
The music is ‘Half the World Away’ performed by Aurora, the original song was by Oasis.
Ad Agency: adam&EveDDB, London, United Kingdom