The word is out—Ravishing Mad is launching fashion videos! The Swedish fashion label has announced a new project called “Paraphrase.”
A Ravishing Mad paraphrase entails an interpretation of known photographs—10 in all—which will be accompanied by a video.
The first paraphrase presents the photo of John Lennon and Yoko Ono by Annie Leibovitz, which starred as the cover of Rolling Stone magazine in 1980.
Ravishing Mad collaborates with artists, photographers, musicians, and filmmakers to give the label’s audience an idea of the blurred world, of creativity in which the fashion designers work.
You can view the film.
Photo Copyright Ravishing Mad.