Ravishing Mad was founded by Swedish designer Anna Österlund, who lives and works in Malmö. In 2006, Anna graduated from the Swedish School of Textiles in Borås with a BA in Fashion Design.
The name Ravishing Mad encapsulates the label’s concept: “playful contrasts between the surreal world of fairy tales and harsh reality.”
Passionate about contrasts, Anna creates each garment as a tribute to individual style. “If you are going to be different, be so different that it matters!” is her motto.
Unisex in style, the collections make reference to the worlds of rock, punk, comics, and other contemporary cultural phenomena, while the pieces draw attention to specific parts of the body.
Ravishing is imperative; Mad declares the importance of fun.
Ravishing Mad—the collections for dreamers and antiheros.
Photos and slideshow Copyright Ravishing Mad.